NOT JUST ANOTHER FASHION WEEK: A BOON TO START-UP DESIGNERS
Whenever I write something about fashion, this famous quote by Ralph Lauren somehow influences my perception.
“Fashion is not necessarily about labels. It’s not about brands. It’s about something else that comes from within you.”
Thyagraj Stadium, Delhi was all decked up on April 19, 2016, for the much awaited fashion extravaganza India Runway Week in association with Big Boy Toyz, Season 6 Summer Edition. The event showcased the creativity and expertise on budding and Young startup designers. Each season of the much-awaited IRW introduce new talent and places young Indian designers firmly on the global fashion stage. The whole idea is to get business and recognition for these young designers. It’s not just another fashion week, its Runway week: platform for fashion startups of India.
India Runway Week is Asia’s most novel and the youngest fashion trade event. It has to its credits, launching many upcoming talented designers showcasing their collections. It not only gives them excellent business opportunities but also enables dissemination and exchange of ideas between designers, buyers and affiliates and gives an excellent opportunity to expand through networking.
The opening show was financed by IFFD (Indian Federation for fashion Development). IFFD holds credentials of providing immense growth opportunity to the fashion industry members. IFFD provide useful & up-to-date information to keep the industry on top of what is happening locally and abroad, to make it more competitive and to encourage a thirst for quality education. By increasing local and international awareness of Indian brands and talent, IFFD hope to inspire increased demand and brand loyalty. With these primary directives IFFD hope to assist in creating a positive knock on effort that will facilitate job creation and growth for the industry. IFFD has nurtured fresh fashion talent over three seasons of India Runway Week and provided them with an opportunity to showcase their creativity. We expect them to grow to their fullest potential while maintaining their individuality.
KEY HIGHLIGHTS OF THE EVENT:
- The event witnessed eight young designers kicking off the ready-to-wear collections for Summer’16 season.
- These young talents were Megha & Jigar, Vishala Shree, Ankita & Akshita, Vanica Chhabra, Rahul Kapoor, Bani Pasricha, Fahd Khatri and Sanya Garg.
- The ramp got even hotter with RJ Rocky, RJ Henna & RJ Ashish from Red FM walking on it.
- The Opening show was followed by Snishh by Snidhi and Ishna, Puneet Gupta, Yosshita & Neha, Gauri Couture, Hannah Khianghte
- Bani Khurana, Sailesh Singhania, Prachi and Saloni, Sudhanshi Garg, Rohini Gugnani, Pratibha Lalwani last but not least Varija Bajaj.
- Natasa Stankovic dazzled on the ramp as a showstopper for Gauri Couture by Nikheil & Rivendra at India Runway week spring/summer 2016. Looking absloutely resplendent and gorgeous in the collection named “ITRR” inspired from vintage garden.
- Chesi Anne Basil, star for the evening, a 16 year old cancer patient whose only wish was to be a model and walk the ramp. Her motto is to celebrate life and be a role model for so many others who are fighting this deadly disease.
- Mandira Bedi with Laxmi Narayan Tripathi (Transgender rights activist) walked the ramp for the designer walked the ramp for Delhi-based jewellery designer Akassh K Aggarwal.
- Actress Shriya Saran Walks the ramp for designer Architha Narayanam.
- Bollywood Playback singer Sukhwinder Singh, Actress Anita Hassanandani Reddy & TV Actress Vahbiz Dorabjee Dsena walked the ramp for designer Richa Ranawat.
- Suman Kundu (Wrestler), Sandeep Narwal (Kabaddi Player), Sunil Dabas (National Female Kabaddi Coach ) walked the ramp for ‘DAKSH’ an Indian fashion label based at Rohtak- Haryana.
- Babul Supriyo Singer and MP walks the ramp for Agni Mitra Paul.
- Actress Neha Dhupia Walked the Ramp for Mugdha Art Studio
- Aditi Gowitrikar, Actress, Model walks the ramp for designer Megha Jain.
Lauren Hutton has rightly said- “Fashion is what you’re offered four times a year by designers. And style is what you choose.”
The event was a huge success and no doubts the increased number of entries along with the continued growth of the India Runway Week reaffirms the platform’s stature in terms of relevance and reach in the Indian fashion market. The event really got some of the country’s young talented designers to showcase less expensive designer wear.